Elmer Heinrich was born in Grinnell, Kansas, on March 9, 1934. He is known as an innovative businessman and health champion. During his long career, he started a number of successful companies, such as The Hotsy Corporation, a leader in industrial pressure washers, and later Liquid Assets, Inc., a company that focusses on plant-based mineral supplements, especially Immuno 150. Elmer Heinrich net worth is expected to be between $10 million and $75 million by 2025. This is due to his business ventures, patents, trademarks, royalties, and other business operations in many different industries.
Heinrich is still known for his lively nature and his continued interest in golf, fishing, flying, and public speaking, even after all of his success. Elmer Heinrich was married twice. He got married to Verlene Louise Hoover for the first time on May 14, 1954. They had four kids together: Patricia, Larry, Judy, and Cathy. In May 1966, they split up. His next marriage was to Shirley Ann Tolson on November 4, 1966. He lived with her until the end of his life.
Quick Bio
| Detail | Information |
|---|---|
| Full Name | Elmer G. Heinrich |
| Date of Birth | March 9, 1934 |
| Place of Birth | Grinnell, Kansas, USA |
| Occupation | Entrepreneur, Author, Health Advocate |
| Key Industries | Industrial manufacturing, health and wellness (plant-derived mineral supplements) |
| Notable Companies | The Hotsy Corporation, Liquid Assets, Inc., SenTraMin Minerals |
| Career Highlights | Founded multiple companies across oil & gas and health sectors; pioneering mineral supplement business worldwide |
| Net Worth (2024-2025) | Estimated $10 million to $75 million |
| Key Products | Immuno 150 (nutritional supplement based on plant-derived minerals) |
| Personal Life | Married to Shirley Ann Tolson (since 1966), with five children |
| Interests | Golf, fishing, flying, public speaking |
| Published Work | Author of “The Untold Truth,” focusing on mineral deficiencies and health |
| Notable Recognition | Listed in Marquis Who’s Who in American Inventors, Finance and Industry |
| Business Reach | Operations and sales across multiple countries including 27 countries |
Elmer Heinrich Net Worth in 2025
In 2025, Elmer Heinrich is likely to have a net worth of about $75 million. He got rich by starting businesses in many areas, but the one that made him the most money was health and wellness, where he started Liquid Assets, Inc., a company that makes plant-based mineral products like Immuno 150. He also started The Hotsy Corporation, which is a leader in industrial pressure washers. He owns many patents and brands that bring in royalties. His net worth is also backed by investments in real estate, sales of books, and appearances in public. Experts think that his net worth will keep going up because he has made smart business choices and his markets are growing.
| Year/Period | Estimated Net Worth | Notes and Context |
|---|---|---|
| Early career (1960s-1980s) | Not publicly quantified | Founded The Hotsy Corporation (industrial cleaning equipment) establishing a financial base |
| 1980s onward | Growth phase | Launched health supplement company Liquid Assets, Inc., focusing on plant-based mineral products |
| Circa 2018-2020 | ~$10 million (approximate) | Reflects revenues from supplements, companies, book sales, and some diversification |
| 2024 | $10 million to $75 million | Estimates vary; most sources converge on a broad range due to multiple income streams and holdings |
| Late 2024 – 2025 | About $75 million (high estimate) | Includes assets from business ventures, royalties, real estate, and product sales; philanthropy reported |
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Business Ventures and Income Sources
Business Ventures
- Founder and CEO of SenTraMin Minerals since 1983; company focusses on making nutritional health food additives from minerals found in plants. About 40 countries around the world sell these goods.
- Liquid Assets, Inc., which was formed in 1983, is a major business that makes and sells plant-based mineral supplements, such as Immuno 150, to help people who aren’t getting enough minerals.
- The Hotsy Corporation: This company was started in the 1960s and became a leader in industrial pressure washers. It was also a big early business venture that helped bring in money.
Founded or ran a number of other businesses, such as
- Drilling for Irrigation by S and H
- Robo Car Wash Business
- The company Rockland and the company Rockland International
- Santa Monica Hospital in Mexico
- The TRC Group and the TRC Travel Agency
- US citizens and citizens of the Philippines who were born in the US
- Ace Drinks Company
- Lifetime Water Filter, Inc.
Income Sources
These businesses are in a lot of different fields, such as health goods, bottled water, mining, travel, and more.
- Patents and Trademarks: Heinrich has a lot of patents and trademarks for his health goods, which bring in royalties that help pay for his intellectual property.
- Sources of Income: Business Earnings: Main source of income comes from owning and running businesses in a variety of fields, mainly health supplements and industrial production.
- Royalties are a steady source of income for the health supplement business, coming from patented technologies and trademarks.
- Sales of Books and Public Speaking: He makes money from writing books about health and business, as well as from giving talks and public speaking.
- Diverse Portfolio: His investments and business efforts in a wide range of related and unrelated fields help to keep his net worth stable and grow it.
Real State Ownership and Properties
A lot of different types of real estate, both commercial and residential, are owned by Elmer Heinrich. These properties help him make money and increase his total net worth. A large single-family house at 11412 Lane St, Houston, TX is one of the properties that is linked to him. The house is on a 0.29-acre corner lot and is about 4,555 square feet. It has 9 bedrooms and 6 bathrooms. It’s a traditional-style house with brick and cement siding that was built in 1960. In 2025, it was worth about $425,500 and had an estimated tax value of $413,111.
Heinrich has owned and managed properties in the corporate world as well as residential ones like this one. For example, as chairman of companies like TRC Minerals, he owned or managed large industrial and commercial properties like a 61,995-square-foot complex in Tulsa, OK, which had research and production facilities that were relevant to his businesses.
Personal Life
Personal Life
- Friedrich Elmer was born in Grinnell, Kansas, on March 9, 1934.
- He cares deeply about his family and lives a simple life, even though he is very wealthy.
- His background in a big family gave him a strong work ethic and a drive to come up with new ideas.
- He likes doing things outside like climbing and fishing when he’s not working.
- He is also known for giving back to the community and working on charitable projects.
- Elmer has written books and still works to teach others about health and fitness.
Family and Relationships
- Once to Elmer Heinrich and once to Sarah Heinrich
- Verlene Louise Hoover was his first wife. They were married on May 14, 1954, and got a divorce in May 1966. They had four children together.
- Second marriage: he married Shirley Ann Tolson on November 4, 1966, and they were together until his death.
- Patricia, Larry, Judy, Cathy (from the first marriage), and Rocky (from the second marriage) are the five children.
- People know that he stays close with his immediate and extended family by having get-togethers and staying in touch with relatives.
Children
- Son of Larry
- Judy (daughter)
- Cathy (my daughter)
- Rocky’s son
Siblings
- Seven kids were born to Elmer Heinrich and his family.
- He grew up in a simple home, even in a run-down train boxcar on a farm in western Kansas.
- His brothers and the way they lived in the family taught him to be persistent, hard-working, and determined.
Family and Relationships
- Govel Gaberial Heinrich and Mary Katherine (Engel) Heinrich are his parents.
- Education: In 1954, went to Fort Hayes State University.
- As a child, he showed early leadership skills and drive.
- Follows a mindset of being patient and tolerant with other people.
- Has worked with well-known people and accomplished a lot in foreign business.
- Besides his family, he values learning new things and likes to read about history and economics.
Career Journey
- Early Career and Ventures (1950s–1960s): Heinrich started out as a business by running a petrol station and co-owning S&H Drilling Company from 1959 to 1965. In the 1960s, he started The Hotsy Corporation, which became a major manufacturer of industrial pressure washers and gave him a lot of money for his later business projects.
- From the 1970s to the early 1980s: Heinrich led companies and factories. He was President of Citation Manufacturing Company from 1974 to 1979, Chairman of the Board for Robo Corporation from 1976 to 1977, and President and Chairman of The Rockland Corporation from 1978 on. He also started Rockland International in 1980 and grew his companies into many different fields, such as mining, travel, and water treatment.
- Changes to the Health and Wellness Industry (1983 and Later): Heinrich started Liquid Assets, Inc. in 1983, which was a big change in his work because it led to him promoting health through plant-based mineral supplements. In 1984, his company started a plant minerals mine in Utah and made well-known products like Immuno 150, a mineral supplement that is sold in over 27 countries around the world. This project shows how much he cares about fixing mineral shortages caused by soil loss, and it became the key to his business success.
- Influence and Innovation That Lasts: Heinrich has held many patents and trademarks for his health goods, which earn him royalties. He has stayed involved in his many businesses, written books about health and fitness, and given public speeches. His business experience is very varied, covering fields like fashion, real estate, health supplements, industrial manufacturing, and more.
Legacy, Awards, and Impact
Elmer Heinrich’s legacy, awards, and influence are all closely linked to the groundbreaking work he did in the health and wellness field, especially when he started and ran Liquid Assets, Inc. Heinrich has been a major force in making plant-based colloidal mineral products popular around the world since its founding in 1983 and the opening of its first plant minerals mine in Utah in 1984. His most famous product, Immuno 150, which is sold in 27 countries, is a sign of his creative efforts to fix mineral deficiencies in food, which he sees as a major global health issue.
Heinrich has been a business owner for many years. He started out in oil and gas and then moved on to industrial production before switching to the wellness industry. This change has defined his long-lasting effect on natural health options. He has many patents and trademarks for his health goods, which give him ongoing royalties and show that he is an innovator.
Regarding awards and honours, Heinrich is well-known and respected in his field, and is often called “Mr H” to show how important and respected he is. His work as the author of “The Untold Truth” and in public speaking has increased his impact and taught others about how important it is to get enough minerals.
Physical Measurements
- Height: 5 feet 10 inches (178 cm)
- Weight: Around 170 to 180 pounds (77 to 82 kg), although this may fluctuate.
Current Status
Elmer Heinrich is still President and CEO of Liquid Assets, Inc. as of 2025. He is still a leader in the health and wellness business, focussing on making plant-based mineral supplements like Immuno 150. In 1984, his company opened its first plant minerals mine in Utah. It still does business around the world and sells goods in about 27 countries. Heinrich is very involved in his business ventures and still plays a big part in how they run and how they appear in public.
For his past work with The Rockland Corporation and similar companies like TRC Nutritional Laboratories, these assets went bankrupt around 2010. The TRC complex and its assets were then bought by a different company called Nutraceutical International. During that process, Heinrich was a debtor in possession. Since then, Liquid Assets and its health product lines have been his main focus as an entrepreneur. He hasn’t been as busy with companies related to Rockland or TRC.
Public Perception & Media Coverage
Public Perception
- A lot of people know Elmer Heinrich as an innovative businessman and health champion. He is best known for starting Liquid Assets, Inc. and creating the plant minerals supplement Immuno 150.
- He is known as “Mr H” in his field and among the people who pay his company.
- The public sees him as dedicated to fixing mineral deficiencies with new supplements, which makes him seem more like a health pioneer than a normal businessman in the industrial world.
- Heinrich has had a lot of business success, but he is known for being humble and easy to talk to. He cares more about health and wellness than his fame.
Media Coverage
- Heinrich is President and CEO of Liquid Assets, Inc. He is often talked about in the media for his groundbreaking work since 1984, when he opened the first plant materials mine in Utah.
- The health benefits of his company’s main product, Immuno 150, are often the focus of coverage, with glowing comments about better health and faster recovery from illnesses.
- Heinrich’s business experience in many countries and fields is talked about in interviews and podcasts, which adds to the idea that he is a seasoned businessman.
- Most of the media’s coverage is in niche markets, like health goods and business success, with little coverage in the mainstream press.
- Heinrich is also shown as a lively person in podcasts and other media, where he often talks about new health products and business ideas.
FAQs
Who is Elmer Heinrich?
As an entrepreneur and health champion, Elmer Heinrich is best known for starting the health supplement company Liquid Assets, Inc. and its most popular product, Immuno 150.
Is Elmer G Heinrich still alive?
According to the most current news, Elmer G. Heinrich is still alive and well. He is more than 90 years old because he was born in 1934.
How much is Elmer Heinrich worth?
His main source of income comes from his supplement business and other business activities. His net worth is thought to be between $10 million and $75 million.
What is Immuno 150?
Immuno 150 is a mineral supplement with over 70 minerals and nutrients that come from plants. It is meant to improve your health and fix mineral imbalances.
Who is Elmer Heinrich’s son Rocky?
One of Elmer Heinrich’s children, Rocky Heinrich, works in the family business and helps run and grow Immuno 150.
What is Elmer G Heinrich’s age?
He was born on March 9, 1934, which means that in 2025 he will be 91 years old.
What is Elmer Heinrich’s contribution to the supplement industry?
He was one of the first people to make and sell mineral products, and he stressed how important minerals from plants are for health.
Does Elmer Heinrich have other business ventures besides Immuno 150?
Yes, he owns businesses in seven different countries that do everything from drilling to pressure washing (The Hotsy Corporation).
Conclusion
Elmer Heinrich’s amazing rise from poverty to becoming a leading entrepreneur in the health supplement business shows how dedicated he is to new ideas, health, and family. He left a permanent mark on natural health and business through Immuno 150 and his many other businesses. His work throughout his life continues to inspire people in business and health.
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